After determining the flow of the mobile app, it’s good to start with the initial ideation wireframes to visually see how some of the information will be organized. This is beneficial for the entire UX team and even stakeholders, especially if they are in a UCD or design sprint. We can identify if we are laying out the information in a way that users feedback has given us or if the personas will use them as expected. There is no one right direction to go, however, use the data from both your qualitative and quantitative studies has given you. You’ll never be able to design something for everyone, but do aim for the majority of the users. Doing several rounds of wireframes before going into full design and coded development, can save you time and gives you the ability to test with minimal effort quickly.
