With User Experience being still a relatively new field, as well as being new to many stakeholders, executives, and business owners – it is up to us as a UX professional to communicate the process clearly to the decision makers. If we communicate the benefits both from a time and financial aspect to devote more time to research upfront, then we can develop a better product that is released market.
Many apps, products, or even services that are released to market really have only one shot to get it right in front of users to adopt it at an early stage. If you get it right, then those early adopters will naturally market your product to others. If you get it wrong, then it’s going to be a very difficult time for you to make significant changes to convince users that you’ve gotten it right the second time around. So… why not just trust the process to a UX professional that will help understand your product, do the research, design, test and then repeat the design iteration & test process to get the best possible product out there.
By the time the UX professional gets the final design flow to developers they have a great understanding of the product and the challenges ahead of time before it is released to market.